How you intend to use Media Language to target your intended audience

How you intend to use Media Representations that are appropriate to your intended audience

I intend to use Having a solid knowledge of the target audience plays a crucial play in making sure whatever a company does with social media is effective and focused. ... This makes the importance of identifying target audiences that much more necessary and important. A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

The cultural theorist, Stuart Hall, explored how people make sense of media texts and claimed audiences were active not passive.

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

NEA PART 9 SCHEDULE

TASK 2 - Create a calendar that highlights your chosen production/photography/filming dates and activities. 

NEA Part 7 - Locations

Wednesday, 3 April 2019

NEA Part 7 - Locations

TASK 2 - Write a short introduction about what this post is all about...use the small sentence above to get you started.

Kobe was the first guard to be drafted by the NBA out of high school.

• Kobe played for the Los Angeles Lakers his entire professional career.
• He was the youngest player to start an NBA game.
• Kobe's mom's brother, John Cox, also played in the NBA.
• He was named after the Japanese steak "kobe".

Kobe Bryant says love for game keeps him motivated. ...Bryant says it is his love for the game of basketball that drives him more than anything else, never mentioning Tuesday the need to prove his doubters wrong about his comeback from a second injury in the last two seasons with the Lakers.

TASK 3 - Produce images for each of the locations you intend to use and place them in the blog.

NEA PART 8 CASTING

TASK 2 - Write a short introduction to the post describing what you intend to achieve.  You may use the sentence at the start of the post to help you come with your own intro.

What intend to achieve is to engage young people into liking basketball and wanting to further there understanding also this could be beneficial to people who like team sports this is because Basketball is a handball game usually played by two teams of five players on the court. A basketball is a spherical object that rolls and bounces. ... Basketball players mainly use skills such as dribbling, shooting, running, and jumping. The game is played between men's teams or between women's teams.



TASK 3 - Create a profile for each of your models/actors including the following information:

• Name of actor/model

• What makes this person suitable? Why did you choose this person?

Name; Kobe Bean Bryant (Kobe Bryant)

Kobe is suitable because Kobe has had a very good career in the NBA Kobe has also inspired many people to love and wanting to play the game of Basketball such as myself   

INTERTEXTUALITY INFO 20th March

INTERTEXTUALITY INFO                           20th March

Lesson Objective:

K: The concept of intertextuality.
U: How the concept of intertextuality is used in media texts.
BAT: Analyse media texts using intertextuality.
CO: Use media terminology throughout

intertextuality-the relationship between texts, especially literary ones.

Madonna Vs Marylin Monroe.


TASK 3  – Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text.

NEA Part 1 - Media Language and Representations Analysis

NEA Part 1 - Media Language and Representations Analysis

Post 1 –  How is media language used in 2 media products to create meaning through constructing representations and following genre conventions?

The best way to answer this is by looking at the representations first, then look at how media language is used to create them... 

• What type of shot/music are they using? 
• What connotations do the colours they use have? 
• What does the set represent the time and place of the situation? 
• What does the make-up and hair used say about the characters/models? 
• What does the body language say about the attitudes of the characters/models used?
• What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?

https://www.youtube.com/watch?v=GTJwoWHMEw0&safe=active

https://www.youtube.com/watch?v=9HO7KxO3nGc&safe=active

• What connotations do the colours they use have?

             Dark colours

            - Maybe white

     

              

NEA BRIEFS INTRODUCTION!!

Wednesday, 6 March 2019

NEA 30 hours - March 2019

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start planning what to write in the statement of intent.
• CO: Use media terminology (all areas of the theoretical framework) in your written and verbal communication.

TASK 4 - Create a mind map of initial ideas for the product in your chosen brief.  You may use popplet, padlet or other technology to record this.

Key information required in your mind map:

• Potential name for the production.
• Potential names of people you might work with.
• Potential target audience for the production.  The brief already gives you an idea but you need to be more specific.  You need to cover gender, race, interests and socio-economic status.
• Ideas for type of content - types of scenes, characters, artists, narrative, interviews, etc.
• Ideas for type of images and shots.
• Ideas for mise-en-scene for each of the images, video shots (colour scheme, locations, props, make up, hair, etc).
• Ideas for types of representations and stereotypes you might include in your production.

Potential Name:  NB'S DAILY CUT !!!

Potential names: Michael, Harvey, Zaryab, Harry

Potiential target audience: people interested in basketball

Ideas for type of content:  interviews with people like Michael Jordan, Lebron James, Stephen curry, Derrick rose, Kobe Byrant

Ideas for type of images and shots: Photos of them, Basketball courts 

Ideas for mise-en-scene for each of the images, video shots (colour scheme, locations, props, make up, hair, etc); Set in a dark room with good lighting

Ideas for types of representations and stereotypes you might include in your production: How it all started? What motivated him? Whose his inspiration?